EugeneHousing.com Editorial Guidelines for Advertisers

These guidelines are a reflection of EugeneHousing.com's efforts to build, maintain and promote a quality product for our advertisers and their prospective customers. EugeneHousing.com may modify these guidelines at any time in its sole discretion. Please review the most recent version of these guidelines prior to adding or modifying any content.

EugeneHousing.com reserves the right, but does not assume the obligation, to review Advertiser submissions. EugeneHousing.com in its sole discretion may modify or remove any content at any time and for any reason. These Guidelines are in addition to, not in lieu of, the Terms of Use and the Code of Conduct, both of which you must continue to comply with.

Minimum Requirements

• Business Profiles must be in English.
• Any website linked to a Business Profile must have a relevant landing page.
• Website urls may only appear on the designated link on the business profile and may be removed if included in any free text fields.
• Advertiser email addresses may only appear on the designated link on the business profile and may be removed if included in any free text fields.
• All videos must directly represent the business.
• All service area and category selections must be relevant to the business.
• All business names should accurately reflect the actual name under which the company conducts its day-to-day operations.

• Is illegal, offensive, threatening, false, or misleading
• Contains profanity (including gestures and symbols that represent or imply curse words), derogatory terms or verbiage not normally used in polite conversation
• Promotes sexually suggestive content involving children, teens, underage models
• Promotes or depicts non-consensual activity
• Depicts adult/sexual/pornographic images
• Promotes or depicts prostitution
• Promotes online gambling websites, or websites that directly support or facilitate illegal online gambling
• Promotes illegal drugs or drug paraphernalia, miracle cures, or products designed or advertised to change the results of drug tests
• Promotes the sale of fake documents or counterfeit goods
• Promotes the sale of fireworks or explosives
• Promotes or depicts acts of violence or human suffering
• Advocates against any person, organization, business, industry, etc.
• Promotes the sale of human body parts, organs, or fluids
• Promotes the solicitation of funds
• Promotes file sharing or peer-to-peer networking sites
• Promotes link-only sites or third party Cost Per Click (CPC) ad resellers
• Promotes template sites for ad networks, including without limitation, products and services that create templates or pregenerated websites intended to profit from ads, bulk marketing, spam, cable descramblers, black boxes, dialers, computer hacking or cracking, or modification chips

EugeneHousing.com allows advertisements for alcohol, tobacco and weapons to the extent that such advertisements otherwise comply with these guidelines

General Profile Editorial Requirements:

• Use clear, descriptive and specific ad content that highlights the characteristics of your product/service.
• Use standard capitalization. Do not capitalize entire words.
  • Acceptable - Find your next apartment with us!
  • Unacceptable - "FIND" your next APARTMENT with us!
  • Unacceptable - FIND YOUR NEXT APARTMENT WITH US!
• Support competitive claims; do not use superlatives such as "best", "#1", "lowest", "cheapest", etc.
• Use proper grammar and spelling.
• Spell out all numerical values in the range of 0 - 10 when nescessary to avoid confusion.
• Use one space between sentences.
• Use standard punctuation and symbols. No improper or unnecessary abbreviations.
  • Acceptable - Start your lease today!
  • Unacceptable - Start *yourt* lease today!!!
• Accurately represent your product or service.
  • Your ad must directly relate to the profile content.
• Don't use unnecessary repetition.
  • Acceptable - Buy, Lease, Lease-toOwn!
  • Unacceptable - Buy, Buy Buy, Lease, Lease, Lease,!
• You must respect the intellectual property, privacy and publicity rights of third parties.
• Do not use superfluous punctuation.
  • No multiple exclamation points or question marks!!???
  • No quotation marks " "
  • No parentheses ()
  • No brackets []
  • No ellipsis …
  • No superfluous use of commas.

A good tagline catches the eye of consumers and prompts them to want to call your business.

There are several types of taglines that are equally effective in attracting consumers. Following are some examples:

• Testimonial - Family owned and operated since 1926.
• Command - Shop local and save money!
• Question - Looking for peace of mind? Call us today.
• Need, Want, Desire - A wise choice today for a better life-style tomorrow.
• Benefit - The convenient alternative to moving and storage!
• News - All glass is not created equal!

Unacceptable examples of taglines along with acceptable alternatives:

• Unacceptable: START RENTING TODAY!!!
  • Acceptable: Start renting today!
• Unacceptable: Save more $$$$
  • Acceptable: Save more money!

Additional tips for creating effective taglines:

• Use contractions: change Do Not to Don't
• Replace "and" with "&"
• Use appropriate shorthand; change "Northwest" to "NW"
• Do not use multiple punctuation marks
• Do not reuse the company name within tagline

A well written business description should contain at least a paragraph and should describe key information about a business, as well as answer several basic questions:

• Describe something that separates the business from others in the industry.
• Name something that the business prides itself on.
• Describe the company philosophy, business objectives and/or goals.
• Describe the business' customer service staff's specialties and/or experience.
• Use action verbs, not passive to build character and excitement in a profile.